Feature Design

Kent Credit Union had a great idea to build its loan portfolio: For every new or transferred auto loan, the credit union will pay the first month's payment. But they needed to roll it out quickly. Riding Tigers created a simple interactive microsite at www.thismonthsonus.com, and designed web banners and Flash animations for their main site, lobby posters, statement stuffers, postcards for mailing in the credit union's communities, and take-away literature for their teller counters. The promotion was a great success and the credit union has extended it indefinitely.